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Results driven marketing professional, creating stories and insight from data.
Articles by Steve
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Forbes just shared an exclusive interview with our CEO, Jim Peck, in which he shares NIQ's latest business developments. If you want to learn about…
Forbes just shared an exclusive interview with our CEO, Jim Peck, in which he shares NIQ's latest business developments. If you want to learn about…
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In 2023 our CMO Outlook survey showed that marketing leaders were already very familiar with AI. They also tipped AI to improve media optimization…
In 2023 our CMO Outlook survey showed that marketing leaders were already very familiar with AI. They also tipped AI to improve media optimization…
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Delighted to be awarded as Overall Trust Champion 2024 by Watford FC's Community Sports & Education Trust. Nice to meet some of the first-team squad…
Delighted to be awarded as Overall Trust Champion 2024 by Watford FC's Community Sports & Education Trust. Nice to meet some of the first-team squad…
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Move…you are not a tree! I am not moving as in changing country again but I am moving on. Being settled in Scandinavia now, I am embracing the local…
Move…you are not a tree! I am not moving as in changing country again but I am moving on. Being settled in Scandinavia now, I am embracing the local…
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Want to know more about our exciting combination with NIQ? Get the latest update in our March 2024 Media Measurement Newsletter, where you’ll also…
Want to know more about our exciting combination with NIQ? Get the latest update in our March 2024 Media Measurement Newsletter, where you’ll also…
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The time has come for a zero tolerance approach to media industry people on conference panels telling us how their own kids consume media.
The time has come for a zero tolerance approach to media industry people on conference panels telling us how their own kids consume media.
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Generative AI has exploded into public awareness and caused seismic shifts in the way businesses operate. But what does it actually mean for…
Generative AI has exploded into public awareness and caused seismic shifts in the way businesses operate. But what does it actually mean for…
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I am humbled and grateful for the trust placed in me as I step into the role of Acting Managing Director at PAMCo. This opportunity signifies not…
I am humbled and grateful for the trust placed in me as I step into the role of Acting Managing Director at PAMCo. This opportunity signifies not…
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Delighted with the Marcomms effort to launch our Retail Spend Barometer today in 6 European countries, connecting market measurements for FMCG and…
Delighted with the Marcomms effort to launch our Retail Spend Barometer today in 6 European countries, connecting market measurements for FMCG and…
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2023 saw a huge step forward in the Australian radio ratings with the launch of Radio 360…thrilled again to be asked to share our experience and…
2023 saw a huge step forward in the Australian radio ratings with the launch of Radio 360…thrilled again to be asked to share our experience and…
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Exciting news! We are delighted to announce that NIQ has achieved the prestigious recognition as a Great Place to Work in India! For us, this…
Exciting news! We are delighted to announce that NIQ has achieved the prestigious recognition as a Great Place to Work in India! For us, this…
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Everyone says they’re an AI-driven organization – we disagree. Here’s why: Picture this... nearly every leader of today’s CPG, tech, and durables…
Everyone says they’re an AI-driven organization – we disagree. Here’s why: Picture this... nearly every leader of today’s CPG, tech, and durables…
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Innovation just for the sake of it will not drive growth. Consumers want innovative features with compelling use cases. In this blog, we drill…
Innovation just for the sake of it will not drive growth. Consumers want innovative features with compelling use cases. In this blog, we drill…
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It's a constant challenge to find the right balance between shot vs long term brand building. Our CMO Outlook survey showed that senior marketers are…
It's a constant challenge to find the right balance between shot vs long term brand building. Our CMO Outlook survey showed that senior marketers are…
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I had the most intense personal year in 2023 but I have been so lucky to find a company that supported me and a team that has been my backbone these…
I had the most intense personal year in 2023 but I have been so lucky to find a company that supported me and a team that has been my backbone these…
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Sustainability is more than a trend, for consumers it's a priority. Despite ongoing global crises, our research shows that the environment remains…
Sustainability is more than a trend, for consumers it's a priority. Despite ongoing global crises, our research shows that the environment remains…
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Consumers expect brands to take a stand on environmental issues, but what do marketing leaders think? Do their views match consumer expectations?…
Consumers expect brands to take a stand on environmental issues, but what do marketing leaders think? Do their views match consumer expectations?…
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Stay ahead of rapid change with regular briefings on hot industry topics, curated for marketing’s movers and shakers. Kick-off with a deep dive…
Stay ahead of rapid change with regular briefings on hot industry topics, curated for marketing’s movers and shakers. Kick-off with a deep dive…
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